Imagine the most recent time when you made an online purchase. You were looking at pictures, paying attention to the price, reading some information about the product and comparing it to other options available to you. And if anything was not clear to you, you might just proceed to look at something else.
That is precisely what is happening with your potential customers. Product listing is usually one of the very first experiences that the customer will have with your business, so learning how to list products on Flipkart will be useful to you.
Write a Product Title That Tells the Buyer What to Expect
The title should communicate something without any reservations right at the very outset. The customers should not have to ponder upon what they are viewing.
Some things that can be included in the title to give clarity to consumers regarding the product can include:
- Type of product or the category of the product
- Brand name, if necessary
- Color or fabric of the product
- Size, quantity or volume of the product
- Key features of the product
For instance, the title “Women’s Pure Cotton Printed Anarkali Kurta” reveals much more to a customer than simply the title “Stylish Kurta”.
It is also equally important that one should not burden the title with excess of keywords.
Give Shoppers the Details They Are Looking For
The buyer can have a number of queries about the product before purchasing it. What is it made of? How big is it? What does it include in its packaging? Is it easy to take care of?
Your product description must address all these queries and provide clear and concise answers.
In accordance with the type of product, you need to give the following details:
- Material/fabric/ingredients
- Dimensions/weight of the product
- Sizes/colours available
- Features/benefits of the product
- Guidelines for taking care of it
- Items contained in the package
- Any warranty details, if any
The sellers from India must also ensure that correct product details as well as tax details are provided if necessary.
Avoid making the description promotional.
Let Your Product Photos Do the Talking
The consumers buying products via the Internet would not be able to handle the item or look at it from different angles. This is where good photos play an important role.
Provide sharp and high-quality photos that depict the product properly. Provide several shots whenever it is possible. For instance, an online vendor selling clothes can provide photos of the front side, back side, and detailed images of the material. An online merchant dealing with kitchen appliances can pay attention to the controls, attachments, etc.
Also, photos should provide a realistic view of the product’s size, color, and appearance. Do not overedit and do not use misleading photos.
If the delivered product corresponds to the one shown on the website, this will help build trust.
Set a Price That Makes Sense
Price is usually one of the first things customers compare. However, simply offering the lowest price may not always be practical for your business.
Before deciding your selling price, consider:
- Product cost
- Packaging expenses
- Applicable taxes
- Shipping and fulfilment costs
- Marketplace charges
- Prices of similar products
Keep an eye on the market and review your prices when necessary. Demand may also change during festive seasons and major shopping periods in India.
The goal is to find a price that feels reasonable to the customer while still making sense for your business.
Keep Your Catalogue and Stock Up to Date
For example, a consumer may have placed an order but then found out that the particular product is not available. Such situations might be affecting the whole shopping experience.
Do take time to update your listing periodically. Update information that is no longer valid and correct the quantity of the item that should reflect what you really have.
There is Flipkart Seller Hub which helps in managing the catalog information and listing details of the products being sold.
Pay Attention to the Small Listing Details
Small details can sometimes make shopping from a product page simpler for customers. Having a detailed size chart helps a customer pick the perfect fit. Correct dimensions help avoid any misunderstandings regarding the size of the product. Delivery, packaging, or warranty information helps eliminate any concerns the customer might have before purchasing the item.
Flipkart Seller Hub offers sellers several options to manage their catalogue and organize all the important information about their product. Sellers can analyze the performance of their product pages and notice possible weaknesses.
Having reached the coverage of over 19,000 pincodes in India and having over 50 crore customers, a prepared listing helps sellers attract the attention of many people.
Give Your Product Listings a Final Check
Listing products on Flipkart is not just about entering information and uploading images. It involves thinking from the perspective of a customer and understanding what he or she will think after seeing the listing.
Before you publish the listing, pause for a second and evaluate whether your title is good enough, do your images depict the product correctly, does the information in the specifications section match reality, is the price reasonable, is the stock information correct.
Flipkart Seller Hub is helpful in listing products, yet the quality of listing depends completely on you and on the information that you enter.
For Indian sellers, these small things could help in establishing trust among potential buyers. The more clearly they understand the information, the more real images they see, the more reasonable prices they see, the less reasons they have to doubt.
